service team for online communication with patients by doctors Qapsula almost three months goes to work in the Moscow office of the pharmaceutical company Bayer. "We've got to coworking oasis. Even Bayer employees in ties and suits like to come and work with laptop padded stools ", - says Dmitry Maznitsa, co-founder Qapsula. Neighbors in the coworking - project TherMom, offering a solution for tracking the health of children, and the service for monitoring the reception Forgetmenot medicines ( "Forget-Me"). In March 2016 Bayer has chosen these three projects of 150 related to the topic of medical startups that applied in the development of Internet Accelerator Fund initiatives (FRII).

"We were literally hand as ducklings, led by different departments. A lot of the recommendations, such as security, as the data store. We got a lot of expertise and the ability to look at the project from the side, "- says Maznitsa. During dialogue with Bayer experts born several joint projects. For example, the first online round table scheduled for June doctors and professors of individual clinical cases of alternations Qapsula.

During acceleration at Bayer team clearly formulated the concept of the project - a survey of doctors to 35 years showed that 80% of doctors communicate with patients in the messengers, mostly in WhatsApp. The service works on the same principle, but allows you to upload patient records, take money for consultation (doctor himself sets the price), choose the mode of communication - instant messenger or mobile application (currently only works for the AppStore version). The number of doctors and patients using Qapsula, during this period increased by 2,500 people to the platform joined by four new clinics and a number of companies offering services related to medicine.

In addition, Qapsula team had the opportunity to feel like running a big company. "This is a separate state with its own procedures and controls, - says Dmitry Maznitsa. - We are trying to take over all the good that you saw in the business culture, how can business processes are arranged: checking at every stage, first goal and put the result is clearly recorded. Startups, of course, not peculiar, worked more on the principle of "well let's ETSbarking ".

The team is now training takes place, organized by Bayer, in order to better present their projects to the next level - Qapsula applied for an international accelerator Grants4Apps at the headquarters of the pharmaceutical division Bayer in Berlin, where he will compete for a € 50,000 prize.

Global Programme to support development in the fast-growing field of digital health, investment in which the world amounted to more than $ 4 billion, Bayer launched in 2013. Among the brightest graduates accelerator - service Viomedo, is an online platform where the accumulated data on the ongoing clinical trials; Danish company Cortrium, an apparatus for on-line monitoring of the organism parameters, it can be used to judge the presence of infectious diseases (in November 2015, it raised $ 1.6 million from investors).

Why corporate start-ups? «Bayer - an international group, whose priority has always been and will be innovation. Therefore, our task is not only to maintain the trend, but their initiation "- explains mentor startups Grigory Kolesnikov, head of the project Grants4Apps Bayer in Russia. According to him, dialogue with the management of start-ups has been useful not only to entrepreneurs: a large staff of "interested to receive and process options for new business models from the outside, especially when it occurs in the format of" here and now ".

"The strategic customers today are much more understanding of how the ecosystem of startups can work on them", - said Kirill Varlamov, head FRII. Coworking offices in the territory, like Bayer, most of them do not have, and work with startups usually takes place on the territory of the fund.

There are several formats. If you want a breakthrough solution to some pressing problems for the customer can brainstorm - Hackathon or Harvest, which invite 30-40 teams from the extensive database. So, in the first Hackaton Hack'n'Roll, organized jointly with the group "Renaissance Insurance" in 2015 and dedicated to new technologies in the insurance industry, represented Eora Project mobile app and website to help drivers on the road (the evacuation and the statement of the insured event on European missile defenseabout). Now he is negotiating with "Renaissance Insurance" on the pilot project. And on the basis Hackaton with "Leroy Merlin" the company's top manager was the mentor of the project "Virtual Assistant" on the use of bot-advisor instead of call center.

Not so long ago I came to the practice FRII branch acceleration. Set in the tenth accelerator on the track "Media" FRII is in conjunction with the "First Channel", "Gazprom-Media», Rambler & Co and TASS, in the direction of "Medicine" - with Stada, Bayer, the National Informatics Center (part of the "Rostec") OMB and MedMe. Even Sberbank, German Gref, the head of which previously publicly criticized the idea of ​​creating FRII, decided to cooperate. Until June 23, 2016 accepted the application, they will conduct an initial evaluation experts FRII. By the selection of the most interesting projects will join the bank's experts. In late September, kicks off a three-month accelerator in which Sberbank managers perform mentors will provide expert support and "pump" the business model of the selected projects.

The best graduates will get an opportunity toA pilot project with the bank.

According to the press service, the bank is interested in the financial services, BigData and customer analysis, artificial intelligence, personal finance management, loyalty programs, cyber security, joint training and work, virtual and augmented reality.

"We can not say that this is a global trend in the market and all saw the light. There is no one abstract love for small innovative companies, - said Kirill Varlamov. - There are a number of companies that focus on normal development, they are looking for innovations to secure a breakthrough. And with most of them we have established the work. "

There may be other ways of working with start-ups - in AFK "System" and "Rostelecom", for example, there is a corporate venture funds. Look for interesting projects for themselves the investment arm of Mail.ru Group. They help bring the idea to the mind in the "Kaspersky Lab". "Entrepreneurs from different categories to understand that the world is changing, and want to watch the trends. As for investment, and in order to understand what to do with the company, "- constativeruet founder of venture fund Run Capital Andrey Romanenko.