Moscow is looking for ways to raise revenue from outdoor advertising, which fell three times below the planned level. Some of the outdoor advertising operators are ready to leave the market.
The company TRK, one of the leading operators of the outdoor advertising market in Moscow, has not transferred the next payment to the city. Earlier, associated with the shareholder of TRK Alexander Geller, "Trade Company" lost a contract for advertising in the subway.
The new operator will have to pay 17.9 billion rubles for 10 years for the right of advertising.