One of the largest producers of poultry meat in the country - the Cherkizovo group of the Igor Babaev family agreed to purchase the Altai Broiler from the nearest competitor Prioskolya. The deal, valued at 10 billion rubles, will allow the company to enter a new market in Siberia, where competition is still low.

The fact that the Cherkizovo Group has agreed to purchase the Altai Broiler (part of the Prioskolie holding, the main owner of which is Gennady Bobritsky), Cherkizovo reported. According to the representative of the group, the transaction can be closed within a month after the due diligence. The cost of the deal in Cherkizovo is not disclosed. In the "Altai Broiler" and "Prioskolye" did not answer the questions of "Kommersant".

Cherkizovo calls itself the largest producer of poultry meat in the country (brands Petelinka, Chicken Kingdom, etc.). According to Rosptitsesoyuz, which the company leads, in 2017 the group produced 653.6 thousand tons of poultry meat in live weight, including 615 thousand tons of broiler meat and 38 thousand tons of turkey. Cherkizovo estimates its own share in the broiler market at 11%. The group's revenue in the first quarter of 2018 increased by 4.6%, to 21.9 billion rubles. Net profit increased by 55%, to 2.9 billion rubles. The main owner of Cherkizovo is Igor Babayev's family (more than 89%).

The purchase of the Altai Broiler allows Cherkizovo to enter a new market, where competition is still low, they say in the group.

In addition, the Altai Territory has developed grain production (which makes up poultry feeds), which makes it possible to reduce the cost of production, the representative of Cherkizovo added. The Altai Territory is the main grain supplier in Siberia, and this region is the most remote of all agricultural producers from ports, which provides relatively low prices, the director of Sovecon, Andrei Sizov, points out. According to "Sovecon" on July 11, wheat of the third class in Siberia was traded on 8.2-9.2 thousand rubles. per ton. For comparison: prices in the Chernozem region were at the level of 9-9.9 thousand rubles. per ton.

Prior to this, Cherkizovo was limited to the Central and North-Western Federal Districts, as well as to the Volga region, the purchase of the Altai Broiler allows the group to make a powerful leap to the Urals market to Irkutsk, says Agrifood Strategies President Albert Davleev. According to the head of the National Meat Association Sergei Yushin, the Altai Territory is an interesting region from the standpoint of the possibility of working in export markets: Kazakhstan and China are relatively close.

Holding Prioskolie has been selling assets for some time. In the summer of 2017, the holding sold two first-order tribal coders to Cobb, in the autumn of the same year it became known that Prioskolye was selling the Inžavinskaya poultry farm in the Tambov region to Gap Resurs.

According to Mr. Davleev, the design capacity of the "Altai Broiler" - 100 thousand tons per year. Based on this indicator and the average price of products (about 100 rubles per 1 kg), the cost of the complex can be about 10 billion rubles., He calculated. At the end of 2016, the Altai Broiler received 5.2 billion rubles. revenues and 207.5 million rubles. net profit, it follows from the data of Kartoteka.ru. In addition, on the basis of the Altai Broiler, Cherkizovo can also organize the distribution of products produced at other sites, including sausages, says Mr. Davleev.

As noted in Agrifood Strategies, in the eastern part of Russia today are strengthening and the largest federal networks. So, at the end of 2017, a logistics complex with an area of ​​17 thousand square meters. m in the region opened the largest Russian retailer X5 Retail Group ("Pyaterochka", "Crossroads", "Carousel"), which should provide supplies to stores in Kemerovo, Novosibirsk, Omsk regions and Altai Territory, the company reported. Development in Siberia is ahead of schedule: more than 370 shops are already working there, says the representative of X5.