Tina Kandelaki for many years was one of the most famous television presenters in the country a couple of years ago, she took up the business of public relations of state companies.
Since then, almost every state contract is accompanied by a scandal and a discussion on the social networks. Such PR, it seems everyone is happy, because Tina many times proved loyalty to the authorities.

The dream of a state order

... In celebration of the 90th anniversary of the Civil Code "Belaya Dacha", in August 2008, the company founder Viktor Semenov took important guests: the head of "McDonald's" in Russia Khamzat Khasbulatov, Senator Alexander Pochinok, head of the Federation of hockey Russian Vladislav Tretiak, the general director of IKEA in Russia Per Kaufman and his wife, former State Duma speaker Gennady Seleznyov and others. But the official part not started: visit waited from Moscow lead the evening star Tina Kandelaki STS ... And it appeared - in a short gray dress with a large cut in socks above the knee, smiled shyly and said each of the VIPs compliment. Viktor Semenov was particularly happy: after all, every day eats Tina grown on his "White Dacha" Mr.ezhnye lettuce. Tina was the queen of the party. But the Georgian beauty was soon bored "go on tour", as told her "friend" Ksenia Sobchak: Tina dreamed about business with the state order.

Putin on birthday

In 2012, Kandelaki - the general director of strategic communications agency, "Apostle," and her client - a giant corporation "Rostec" with a turnover of 1 trillion rubles, which is headed by Sergei Chemezov, Russian President Vladimir Putin's friend.. "The Apostle" created in 2008 Basil Brovko, ex-head of prime taymovogo broadcast radio station "Mayak" and editor of "Beacon" Oleg Berkovich. Tina Kandelaki helped Brovko and Andrei Kolesnikov, a journalist - "kommersantovtsu" from the Kremlin pool, send "Unreal Politics" on TV channel Post TV fashionable venue for gatherings of politicians and other media persons. So she became chairwoman of "Apostle." In 2013, headed the communications department Brovko, information and intelligence "Rostec", and, by a strange coincidence, "Apostle" turnover in 2013 exceeded half a billion rublesher. It was a success. However, Tina helped not only Basil Brovko. Her close friends - people from top management "Rostec" and shareholders of concern "Kalashnikov".

On his birthday in the year Tina Kandelaki invites Vladimir Putin. TV star turned to the services of an international event-agency. It did not work because the president was too complicated rider safety: it was necessary to ensure its full invisibility from the outside during the whole visit. But before his birthday Tina in Instagram was then congratulated by Russian President Dmitry Medvedev and Moscow Mayor Sergei Sobyanin.

"The Apostle" continues to grow, coming in tops among Russian advertisers in terms of turnover, winning tenders for information services, branding and website development. In his customers, in addition to "Rostec" large companies - the Yota, "Aeroflot", concern "Kalashnikov", as well as state agencies -. SUE "NI and PI of the General Plan of Moscow", the Ministry of Industry, etc. But your own website the "Apostle" is not working .

According to the service "Kontur-Focus", with February 2015 Kandelaki - edinstvenny founder of "The Apostle", its partner Vasily Brovko resigned from the company's owners. On the question of "Co" about the reasons for exit Brovko answered. Even before the company left Oleg Berkovich.

Ministry of Industry pays twice?

In late April, the agency has won two tenders to RUB 61.3 million. at the Industry and Trade Ministry. "The Apostle" will provide "a range of services for expert support social interaction and implementation of communicative functions of the government," the title of the lot price of 40.45 million rubles., And "expertise on organizational and analytical support of the development of the information system of the Ministry of Industry and Trade Russian Federation "to RUB 25,350,000. "Co" examined the tender documentation zakupki.gov.ru online and found out that 40 million rubles. Ministry of Industry estimated the seven-month monitoring of the media and blogs, creating brand-name products - business cards, pencils, folders, flash drives, etc., to inform the media and the authorities. As a result of the rendered services the following indicators to be achieved: a minimum of 200 000 points, and the indexnformatsionnogo favored total (ISS Putin one day before the start of the election campaign in 2012 was about 5000 points), not less than 1000 publications on the website, at least 5,000 publications in the blogosphere. "The index of information favored as a criterion for evaluating the effectiveness of the communication agency - it is the last day - says the president of the Russian Public Relations Association, Stanislav Naumov - because we are talking about the evaluation of journalists and experts, it is necessary to talk about the positive reaction of society."

The 25.5 million rubles. Ministry of Industry estimated the same work at the same time (April to November) - media monitoring, branded products, information. Why do you have to pay from the federal budget for the same work twice, it is not clear. The Ministry of Industry and "apostles" were not able to answer this question.

It is worth noting that the "Apostle" was a strong competitor in these competitions - the Agency for Humanitarian Technologies, whose revenue exceeds RUR 340.8 million. It is part of an international network PROI, and among its customers such companies,as "MegaFon», Nokia and "Gazprom".

Kandelaki and family Manturovo

Before receiving multi-million dollar contracts from the ministry's Tina Kandelaki I had to literally save the image Manturova Dennis, who at the time was deputy Viktor Khristenko, Minister of Industry and Trade. In 2013, the Rolling Stones magazine published an article about the day my daughter was born Denis Manturova Leonel. At the celebration were invited Nikolay Baskov, Grigory Leps, Philipp Kirkorov, Timati, Valery Meladze, Alsou, TV presenter Andrey Malakhov and Nikas Safronov gave the girl a portrait of his own work. In celebration of the 20th anniversary of the daughter zamminstra spent, according to the publication estimate, at least half a million dollars. The news blew up the Internet: such expenses Deputy Minister with an annual income of 103.8 million rubles. Russians seemed excessive.

Tina Kandelaki on its own initiative carried out journalistic investigation and found out that it was not the daughter of Deputy Manturova and other Leonel. Tina posted in his LiveJournal post, and posted photos of two Leonel. According to Andrey Malakhov in Instagram, it was a classmate Ma Leoneltouring Leonel Mazepa from Belarus. Since Kandelaki and Manturov friendly communicate and collaborate, and from this year.

We order the Sami themselves perform

Prior Industry and Trade Agency "apostle" has received a contract from the state corporation "Rostec" on naming, website and brand, which cost 27.9 million rubles of state corporations. Purchase of a sole member, and was held in June 2013 Why is the corporation did not meet the requirement of participation in the competition several candidates, "Rostec" did not answer. His name is obliged to state corporation "Apostle", before it was called "The State Corporation" Russian Technologies ". This year's "Rostec" and "apostle" continued cooperation. In March, the agency got a one-year contract "Rostec" for information support in the Russian information field (by RUR 26.75 million, while the starting price of 27.3 million rubles..), In May - for information support in the international information field in the amount of $ 2 million , or about 100 million rubles. (The starting price of 100.8 million rubles.). "$ 2 million - the normal price for the complex services on annual Informbehav- ior support abroad. "Rostec" - a huge corporation, and have to work today in terms of sanctions, the open hostility towards foreigners. I find it difficult to talk about the quality of work execution, because "apostle" is not a member of RASO, "- said Stanislav Naumov.

In addition to "Rostec", "Apostle" and enjoyed the services of several companies of the state corporation. The most famous contract - with the JSC "Concern" Kalashnikov "worth 14.5 million rubles. LLC "Plenum-DEFA" who participated in the tender for the development of the brand and the site "Kalashnikov", it appealed to the Federal Antimonopoly Service. Bidder stated that the company "Apostle" illegally won the tender: the customer has reduced the time of receiving the documents, and the "Kalashnikov" even rewrote the tender documentation, to "The Apostle" entered in the budget of the tender. However, FAS found unjustified complaint "Plenum".

"Solutions for the brand" Concern "Kalashnikov" and the brand "Kalashnikov" weak - criticizes "Apostle" generatorsflax director of branding agency "Plenum" Ilya Lazuchenkov. - I am confused by the black and red colors in the logo of concern, given the fact that the main brand slogan "Weapons of the world." Black and red - is mourning, particularly in ribbon form along the perimeter. It seems to me that in the logo of concern "Kalashnikov" was necessary to leave the firm lines of the legendary machine, as is done in the logo of the brand "Kalashnikov", to pay tribute to the great arms designer Kalashnikov ". Alla Aleksandrova, CEO DEFA web developer, adds: "There is clear choice of approach to the interests of different groups of target audience, but there are obvious problems with the usability and user-way deadlock. These shortcomings are unacceptable at the given budget (14.5 million rubles.), Which can be justified only by a large staff of professionals overqualified. " As a matter of concern "Kalashnikov" were not able to answer the question "To", how effective was the branding and the new site of the company made "apostle."

When competitions"Rostec" and "Kalashnikov" won "the Apostle," communications "Rostec" service led Basil Brovko, co-owner of "The Apostle." He joined the "Rostec" in December 2013 There was a clear conflict of interest. However, some time after the publication of that fact Brovko came out of the co-founders of "The Apostle": a corresponding entry in the Unified appeared in February 2015. Currently, Basil Brovko holds the position of director of the department of communication, information and intelligence "Rostec".

Saturate the market with state-owned advertising

Tina Kandelaki is not going to stop. The situation in the 30-40% of the advertising market drop it offers to satiate his orders state-owned companies. "But, alas, the selection of the conditions that they impose on the participants of their tenders, or both can not be called anti-Russian", - complains Learn hostess "Apostle". Thus, the "daughter" VTB - "Summer Bank" - is ready to be considered as candidates for the provision of services in placing an advertising agency exclusively with contracts with multinational corpwalkie-talkies, such as Procter & Gamble, PepsiCo and Nestle. These companies work on global contracts for 10-15 years with agencies "Big Four" - British WPP and Aegis Media, American Omnicom and Interpublic. Together, they control most of the global advertising market, buying at the root of the local agencies in various countries.

"The situation, when in a severe crisis, money that in theory could serve as a development of the whole industry, simply go abroad. In the pockets of those who introduces sanctions against us ... our policy of state companies in this regard is discouraging, "- unhappy with Tina Kandelaki.

In 2013, the volume of Russian advertising market amounted to almost 328 billion rubles., Is nearly $ 10 billion at the rate of 2013 and a large part of the value added went from Russia.

"The Apostle" has not yet received a billion-dollar contracts. But the number of customers, government agencies he is growing and could increase. An ad agency Tina Kandelaki from 2010 to January 2014, customers were of "Skartel", known by the brand Yota (services of mobile access to the Internet 4G). With Yota «Apostle» WorkWhen the company was headed by Denis Sverdlov. Sverdlov was the Deputy Minister of Communications, and today it is as current Minister of Communications Nikolay Nikiforov, the sponsor of the Kazan University "Innopolis". "Innopolis" - is also the largest in the Russian Federation under construction IT-Center, "Rostec" project. It can be expected that the Ministry of Communications will be among the new customers' Apostle. " Clients Ms Kandelaki may become eleven cities where will be held the World Cup-2018. For them, "The Apostle" I would like to re-brand; similar work on the creation of the brand "new Moscow" agency is commissioned by the State Unitary Enterprise "NO PI and the General Plan of Moscow" from December 2014 the Department of Transport in Moscow, headed by Maxim Liksutovym, ex-partner Andrei Bokarev, the head of "Transmashholding" can also be among the customers "Apostle".

A businesswoman is building a luxury gated development Shelestovo in the "new Moscow" 56 homes, where it is at the same time co-investor and art director.

Valentine Gofenberg, the owner of the advertising agency "Megalomania", said: "Aoyalnost plus knowledge of the topic, subject, plus the specifics of the work of state agencies, of course, communication. Tina was part of the Public Chamber, and is familiar with the many representatives of the customer "one handshake." It will be recalled that when in 2011 Russia intensified opposition sentiment, Tina Kandelaki attempted matter to prove their loyalty to the authorities. So, it condemned the TV presenter Tatiana Lazareva for a clip with a call to go to the rally "For Fair Elections", and in 2012 led the organization "For fair elections" - the union of observers associated with the movement "Nashi".