In Jakarta, the panorama is dominated by skyscrapers, but one catches the eye is not very tall building. It is the headquarters MD Corp, one of the largest local media groups. According to its co-founder Manoj Punjabi, the building embodies his company - a living and constantly evolving. "We have a medium-sized business, it is not up to the big house. So I wanted to stand out on their background. " Company name - MD - the initials and his father, Dham. Together they founded the business in 2003. Initially filmed mini-series, which is called here sinetron. the company tries itself in completely different fields, from the full meter to square, t. e. from art films to the property in the past ten years through the "daughter".
Punjabi By estimates, the television division of the group, MD Entertainment, bringing half the proceeds, and kinopodrazdelenie - about 40%. "My favorite saying - from rags to riches (in the original" from zero to hero. "-" Vedomosti "). I am the star of anything, I myself an example of how to break out of the mud to riches, I started watching TV and became the first in this business "- he says.
Critics agree. MD Pictures produces popular films in the country, growing lodi stars like Cynthia Bella and competent managers like producer and director Joko Anwar. "Some films have become cult - praises critic Eric Sazonov. - Punjabi does not skimp on costs and hiring great directors. " One of the box-office hits was the film "Habibie and Ainun" about a third of the President and his wife. In 2012, it looked 4.5 million Indonesians, according to Film Indonesia. This year, the leader of the hire - Surga yang Tak Dirindukan, a romantic drama about polygamy and Islam.
Soon after in 1995, Punjabi University joined the family business, the studio Multivision Plus uncle. After seven years with a Punjabi father collected the savings banks took the money and founded its own production - MD. In Indonesia, where many large companies are family, internal strife - a common occurrence, especially when faced several generations. However, Punjabi says that the reason for leaving was "differences in the business vision." But stubbornly refuses to talk about the relationship with his uncle.
Punjabi said that he became arrogant because ofRoble, with whom he had encountered in the past. Still alive memories of the financial difficulties, due to which in the early 1990s. family was forced to sell the house. A scar on his face - a reminder of a serious car accident in which he was in his youth.
Battle for cinemas
Last year, box office cinemas in Indonesia reached 2.96 trillion rupees ($ 213 million), says the company's data IHS Technology. Five years ago, they accounted for 1.08 trillion rupees. In a country dominated by a network of cinemas Cinema 21. But by 345 000 people account for only one cinema, and this gives rise to fierce competition among production companies.
MD Corp is wholly owned by Punjabi and his father. They - the members of one of the powerful clans, based natives of India, who made a fortune in Indonesia. Chinese businessmen in the country had more difficult, they were subject to persecution. The Indian diaspora is much more discreet, but dominates in sectors like textile and media. "I am a Hindu, I am a Hindu, but I am Indonesian. I help Indonesia develop, I fight for it, believe in it, that's why I am successful here, not because I am an Indian "- Boiled Punjabi.
42-year-old CEO claims that 30-40% of air time during prime time on local television show MD creation. The following year, his goal - to movie company looked 5 million viewers. Given that the country's 250 million people live, and the middle class is widening, analysts predict that the country's rapid development of the film industry. They do not mind even a recession in emerging markets. Rental - one of the bottlenecks of business. Competition among production companies hard. It urges Punjabi film distributors to be more ambitious. "Theater owners brainwashed my fellow American films. It's as if Manchester United were brought to Indonesia and set to play in the local league. We play to Hollywood, but I'm not afraid of this fight, "- hot, he in his office, where the padding is made of artificial crocodile leather and mirrored ceilings.
The MD Corp is building a luxury Japanese restaurant and Singapore Ristorante Da Valentino. Punjabi among other things has a very expensive restaurants in Jakarta and is known for its luxurious pmerinkami. On its 40th anniversary Bollywood star Shah Rukh Khan spoke to the "limited circle of invitees," as Punjabi (only 800 people).
For 12 years, MD Corp has grown from five to 600 employees. Financial performance The Group does not disclose, but Punjabi argues that, as a rule, its high-margin projects. Filming Surga yang Tak Dirindukan, released in theaters this year, the cost of $ 1 million. But the group received half the fees of the ticket, which is estimated to be able to make about $ 2.6 million. The film is watched by more than 1.5 million people, and the average ticket price was $ 3.5.
Punjabi no secret that copies the successful experience of Hollywood. That is what prompted him to start experimenting with the adaptation of biographies and cartoons. The last project, which was inspired by the American film industry - the popular animated series Adit Sopo Jarwo. "I never am in the area of its comfort. I do hate to be in that zone for me is tantamount to defeat, "- gesturing furiously Punjabi. To change it pushes and slowing economic growth. MD Animation suffered great losses due to the phundred labor costs and technology costs. Last year, the company laid off 300 workers, while maintaining the core of the 30-odd most creative employees. Punjabi says: misfortune division was that the people were in their comfort zone. Now, most of the former animators will work freelance, which should spur their creativity. Punjabi says: "Such crises make us grow wiser."
Punjabi By estimates, the television division of the group, MD Entertainment, bringing half the proceeds, and kinopodrazdelenie - about 40%. "My favorite saying - from rags to riches (in the original" from zero to hero. "-" Vedomosti "). I am the star of anything, I myself an example of how to break out of the mud to riches, I started watching TV and became the first in this business "- he says.
Critics agree. MD Pictures produces popular films in the country, growing lodi stars like Cynthia Bella and competent managers like producer and director Joko Anwar. "Some films have become cult - praises critic Eric Sazonov. - Punjabi does not skimp on costs and hiring great directors. " One of the box-office hits was the film "Habibie and Ainun" about a third of the President and his wife. In 2012, it looked 4.5 million Indonesians, according to Film Indonesia. This year, the leader of the hire - Surga yang Tak Dirindukan, a romantic drama about polygamy and Islam.
Soon after in 1995, Punjabi University joined the family business, the studio Multivision Plus uncle. After seven years with a Punjabi father collected the savings banks took the money and founded its own production - MD. In Indonesia, where many large companies are family, internal strife - a common occurrence, especially when faced several generations. However, Punjabi says that the reason for leaving was "differences in the business vision." But stubbornly refuses to talk about the relationship with his uncle.
Punjabi said that he became arrogant because ofRoble, with whom he had encountered in the past. Still alive memories of the financial difficulties, due to which in the early 1990s. family was forced to sell the house. A scar on his face - a reminder of a serious car accident in which he was in his youth.
Battle for cinemas
Last year, box office cinemas in Indonesia reached 2.96 trillion rupees ($ 213 million), says the company's data IHS Technology. Five years ago, they accounted for 1.08 trillion rupees. In a country dominated by a network of cinemas Cinema 21. But by 345 000 people account for only one cinema, and this gives rise to fierce competition among production companies.
MD Corp is wholly owned by Punjabi and his father. They - the members of one of the powerful clans, based natives of India, who made a fortune in Indonesia. Chinese businessmen in the country had more difficult, they were subject to persecution. The Indian diaspora is much more discreet, but dominates in sectors like textile and media. "I am a Hindu, I am a Hindu, but I am Indonesian. I help Indonesia develop, I fight for it, believe in it, that's why I am successful here, not because I am an Indian "- Boiled Punjabi.
42-year-old CEO claims that 30-40% of air time during prime time on local television show MD creation. The following year, his goal - to movie company looked 5 million viewers. Given that the country's 250 million people live, and the middle class is widening, analysts predict that the country's rapid development of the film industry. They do not mind even a recession in emerging markets. Rental - one of the bottlenecks of business. Competition among production companies hard. It urges Punjabi film distributors to be more ambitious. "Theater owners brainwashed my fellow American films. It's as if Manchester United were brought to Indonesia and set to play in the local league. We play to Hollywood, but I'm not afraid of this fight, "- hot, he in his office, where the padding is made of artificial crocodile leather and mirrored ceilings.
The MD Corp is building a luxury Japanese restaurant and Singapore Ristorante Da Valentino. Punjabi among other things has a very expensive restaurants in Jakarta and is known for its luxurious pmerinkami. On its 40th anniversary Bollywood star Shah Rukh Khan spoke to the "limited circle of invitees," as Punjabi (only 800 people).
For 12 years, MD Corp has grown from five to 600 employees. Financial performance The Group does not disclose, but Punjabi argues that, as a rule, its high-margin projects. Filming Surga yang Tak Dirindukan, released in theaters this year, the cost of $ 1 million. But the group received half the fees of the ticket, which is estimated to be able to make about $ 2.6 million. The film is watched by more than 1.5 million people, and the average ticket price was $ 3.5.
Punjabi no secret that copies the successful experience of Hollywood. That is what prompted him to start experimenting with the adaptation of biographies and cartoons. The last project, which was inspired by the American film industry - the popular animated series Adit Sopo Jarwo. "I never am in the area of its comfort. I do hate to be in that zone for me is tantamount to defeat, "- gesturing furiously Punjabi. To change it pushes and slowing economic growth. MD Animation suffered great losses due to the phundred labor costs and technology costs. Last year, the company laid off 300 workers, while maintaining the core of the 30-odd most creative employees. Punjabi says: misfortune division was that the people were in their comfort zone. Now, most of the former animators will work freelance, which should spur their creativity. Punjabi says: "Such crises make us grow wiser."
