MTS became a co-owner of YouDo service

Online service for household and business tasks YouDo announced the attraction of $ 17 million from a group of investors.
18.09.2018
Kommersant
Origin source
As suggested by Kommersant, the new MTS shareholder became YouTo, which provided the bulk of the new financing to the service.

The fact that YouDo attracted new financing of $ 17 million, "Kommersant" was told in the company and confirmed at MTS, which became the lead investor of the round. The mobile operator invested $ 12 million, the remaining funds were invested by the current shareholders of the company, including Sistema Venture Capital, Flint Capital and United Capital Partners (UCP), owner of Qiwi Sergey Solonin and businessman Alexander Kabakov, YouDo. The company specified that operational control remains with the founders of YouDo Alexei Gidirim and Denis Kutergin.

The total amount of investments attracted by YouDo at the moment is $ 26.5 million. The new financing will be aimed at expanding the geography of the business, launching new service categories, a federal advertising campaign and further automation of the product, the company said.

According to your own data, YouDo database has about 5 million registered users, among which more than 800 thousand verified performers. Every day about 6 thousand orders are published on the service. By the end of 2017, the turnover of orders for YouDo amounted to almost 4 billion rubles.

According to the vice-president of MTS for Strategy and Development Alexander Gorbunov, the operator has the resources and competencies that can be useful "both for geographical expansion and for increasing the efficiency of digital marketing of the service." Moreover, in case of need for additional capital, YouDo can increase financing to $ 27 million within the current round, added YouDo co-founder Alexei Gidirim.

In May 2018, Kommersant reported that YouDo planned to complete a round of investments in the amount of several tens of millions of dollars during the summer. Several investors showed interest in the project, including the Chinese Alibaba Group and MTS. They were, according to Kommersant's information, considered the most likely participants in the deal. However, in the current round Alibaba Group did not participate.

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