“Shame on the Northern Capital”
We discussed the logo not only in social networks. Many experts in the field of culture and art, as well as politics, spoke about him. So, the artist and member of the Forbes 30 to 30 list, Pokras Lampas, told Fontanka that the logo was “terrible”. “I believe that this is unacceptable for the city - both in terms of artistic value, and in terms of the work of the designer, and in terms of relevance. Work loses to absolutely all branding of modern cities in general, ”he told the publication. The artist also noted that he considers Lebedev’s version “a much stronger statement.”
“The trouble is that these brands are born - on the run. It’s necessary to think seriously. What I showed was not so impressive. I would like to see something recognizable in the city. I don’t want to offend those who did it, but I would like to see the symbols of St. Petersburg architecture - this is what Petersburg is recognizable for, ”Director of the Russian Museum Vladimir Gusev told Fontanka.
Blogger and urbanist Ilya Varlamov told piter.tv that the new logo is “solid.” “But the old one was somehow nicer. I evaluate the logo solely on its own: I want to wear a shirt with such a logo or not. With this I still do not understand, maybe I'm not used to it yet. <...> There was a good logo, why is this all? The new one is not bad, but why? ”He said.
Former vice-governor of St. Petersburg Igor Albin wrote that he was “ashamed of the cultural capital”. TV presenter Ivan Urgant suggested that the creators "saved on a hyphen."
The director of Proname brand consultancy, which also tried to win a logo design tender, criticized the final project, as well as the idea with drawbridges: “There are a lot of trends, but we need a concept that combines history and modern development <...> People see the inscription bridges only when prompted. I would like encrypted characters to be read on the fly. ”