Lisa Peskova signs

The daughter of the press secretary of the President of the Russian Federation registers the Visit Moscow trademark, a very similar sign is already being used by the Moscow City Hall.
16.07.2020
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The Speransa DS company of the daughter of the press secretary of the Russian President Elizaveta Peskova intends to register the Visit Moscow trademark, Open Media drew attention. The company filed the corresponding application with Rospatent on June 10, 2020, it follows from the data of the department.

The Speransa DS company of the daughter of the press secretary of the Russian President Elizaveta Peskova intends to register the Visit Moscow trademark, Open Media drew attention. The company filed the corresponding application with Rospatent on June 10, 2020, it follows from the data of the department.

A very similar OM logo was noticed on Facebook, Instagram and Youtube pages associated with the Moscow mayor's office. These pages were created in August-September 2019. The contacts section on the Visit Moscow page on Facebook contains the data of the Moscow Tourism Committee, and one of the videos on the Visit Moscow channel on Youtube advertised the tourism development project office of the Moscow City Hall.

Projects in social networks in English tell about the sights of the Russian capital: museums, restaurants, parks. On Facebook, these are small stories about beautiful city locations, several professional videos about the capital are published on the Youtube channel, and stories about a trip to Moscow by foreign travel bloggers are collected on Instagram.

How it happened that Elizaveta Peskova's company in June 2020 registers a logo that has been used by the projects of the Moscow mayor's office since at least September 2019 is unknown. Judging by the data of the state procurement portal and the Kontur.Fokus database, neither Speransa DS, nor Peskova herself, as an individual entrepreneur, signed any contracts with the tourism department or other structures of the Moscow government. The representative of the Moscow Department of Tourism and Peskova herself did not answer the questions of Open Media.

In addition to the Visit Moscow brand, the company decided to register the Speransa DS and Speransa DC trademarks. The company registers trademarks in several classes of the International Classification of Goods and Services - for use in advertising, management and administrative activities, as well as in the field of transportation, packaging and storage of goods and travel arrangements. In January 2020, Peskova herself told Forbes that she was working in the field of digital marketing.

Speransa DS was founded in 2017 and was originally called Artmak. According to the Kontur.Fokus database, Elizaveta Peskova became the sole owner of Artmak on April 30, 2020 and immediately renamed it Sperance DS. As follows from the information in the Unified State Register of Legal Entities, the company is engaged in tourism, advertising and public opinion research.

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