"We sell everything and always, in addition to the motherland"

FG "Safmar" (formerly Group BIN), controlled by the richest family in Russia Gutserievs (According to Forbes, the state $ 9.8 billion), plans to sell almost a third of its affiliated hotels: on sale Hilton Moscow Leningradskaya (273 rooms), "the Holiday Inn Suschevsky "(310 rooms) and« Holiday Inn Lesnaya »(301 rooms). Search of investors began in late August - early September, told RBC representative of an international consulting company commercial real estate, the head of international investment fund, as well as the deputy director for development of the industry CBRE Stanislav Ivashkevich hospitality.

According to RBC interlocutors, these assets are now in the mortgage VTB Bank. According to RBC, in July 2014, the family structure Gutserievs used them, and three of the hotel Marriott (Marriott Royal Aurora 230 rooms, «Marriott Tverskaya" (162 rooms) and the Marriott Grand Hotel (390 rooms)) as collateral for a seven-year credit line to $ 390 million.

"We are ready to sell everything and always: oil, gas, coal, gold, real estate and everything else that we have - the issue price - frometil Mikhail Gutseriev (through a representative with a condition of publication of the full text of his comments) RBC questions about the possible sale of the hotels. - This is the essence of business: buy cheaper - sell expensive. Or buy something that does not sell, get in order to capitalize on and sell. That is again: buy cheaper - sell expensive. If the proposed price meets our expectations, we will sell. We sell all and always, except for the homeland. Motherland -. It holy "

If the deal is closed, it will be the first time that the entrepreneur family parted with a major asset in the property market at the same time. These three hotels account for about 42% of room stock, controlled by "Safmar" in Moscow (total 2090 rooms). Gutseriev is now owned eight hotels in the capital. In addition to these groups in the portfolio include the hotel "National" in the 201 rooms and hotel "Aminevskaya" at 223 rooms, operating under its own brand "Cosmopolis".

above the market

The sale of these assets can afford to close most of the obligations Gutserievs per familyVTB units.

The proceeds from the sale of hotels means Gutserivyh family can send and the purchase of new assets, but in reteyla. In late August it became known about the negotiations "Safmar" about buying one of the largest sellers of home appliances "Eldorado" company. The cost of the retailer, according to analysts, could reach 24-26 billion rubles. ($ 370-378 million) including debt. However, the transaction has not yet received approval from the Federal Antimonopoly Service. In early September, the Antimonopoly Service has published information on an incomplete set of documents, submitted by the buyer, and provided the time to make changes.

The initial asking price for the hotel "Leningrad", located in the famous Stalin skyscraper near the area of ​​three stations, was in the neighborhood of $ 700 thousand. Per room ($ 191.1 million), knows Stanislav Ivashkevich. At the same time the fair market price of the hotel, according to him, no more than $ 250 thousand per room ($ 68.3 million), both of Holiday Inn -. $ 150-170 thousand per room (only $ 91,7- $ 103.9 million).. "Leningrad" did not work so well, as it would be desirable, - says partner, head of rstinichnogo market Cushman & Wakefield Marina Smirnova. - While the Hilton brand corresponds to a segment upper upscale (upper level high-end segment -. RBC), location, surroundings not correspond to him. "

As a five-star hotel, located almost on the Garden Ring, Hilton Moscow Leningradskaya is forced to offer lower prices, Smirnov said. Thus, according to information on the Booking.com website, a double room for one person for a night in a hotel costs about 13 thousand. Rub. In this same room at the Double Tree by Hilton in the Leningrad highway is 11.8 thousand. Rub. per person per night.

On the other hand, the Holiday Inn, just especially "Forest" extremely successful, interviewed experts say RBC. «Holiday Inn Lesnaya" is in the so-called Belarusian business cluster, next to the upscale business centers White Square, White gardens and White Stone, - says partner of Colliers International in Russia Stanislav Bibik. - At the same time with the "Leningrad" still have to work to match the high historical status of one of the Stalin skyscrapers ".

Against the backdrop of the weakening of the ruble marketquality metropolitan hotel feels well enough. At the end of the second quarter, almost all hotel segments, except the economy, showed growth in occupancy, average cost and revenue per room. According to Cushman & Wakefield, in the course of the year, the second quarter 2015 to second quarter 2016, the average price of accommodation (ADR) increased by 8.6%, to 6628 rubles, the average load -. 3.4 percentage points to 65.2%, while the yield on the number - just 14.6% to 4319 rubles.

In 2015, a group of "Safmar" has become the most active investor in the Russian commercial real estate. In June, the group bought the PNK Group warehouse in Chekhov area of ​​337 thousand sq. M. m an estimated value of $ 220 million, at the end of November closed the deal to buy the Sheraton Palace Hotel on Tverskaya, paying $ 100 million for it, but after a week it became known that the company has bought a portfolio of commercial real estate Sergey Gordeev. Then the source of RBC, close to the "Safmar", said that the latest deal cost the buyer in the $ 250 million.

Also Gutseriev family - Shishkhanov owned hotel under its own brand "Cosmopolis" (hotel "Aminevskaya & raquo ;, 223 rooms), Marriott Saad Hotel in Astana (274 rooms), Renaissance Minsk Hotel (267 rooms), under the management of Hilton projects "LYUKS Hotel" hotel complex in Tver and unfinished hotel and office next to the stadium "Olympic". In total, according to Forbes, to list the group "Safmar" includes 173.2 thousand sq. M. m of retail space, 326.5 thousand sq. m. m of office and 1.2 million square feet. m warehouses. Their lease will allow businesses to gain in 2015, $ 430 million and take the fourth place in the ranking of the largest Russian investor.